Do you want to make use of Facebook to advertise? Looking for a way to create your very first Facebook advertisement with the Business Manager?
In this article, you will discover how to make an effective Facebook advertisement for a page post with Facebook Business Manager.
How to Create a Facebook Ad With Business Manager by Tristan Adkins on Social Media Examiner.
How to Create a Facebook Ad With Business Manager by Tristan Adkins on Social Media Examiner.
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Set Up Facebook Business Manager
If you do not have a profile on Facebook for your personal use then creating one is the first step. The next step is to create a new Facebook profile for your company. Once you have created your own Facebook account for the company then you can sign up for an account called a Business Manager account that allows you to create ads for your page.
To start, visit the Business Manager homepage and click Create Account on the upper right. You will be required to sign in with the email and password you used to create your Facebook profile.
After that, you will have to enter your business name and email address to establish Your Business Manager account. When you are finished you can select Close.
Enter your company name to set up Your Business Manager account.
Now it is time to connect your page on Facebook to the new account. On the Business Manager home page, click Add Page.
Select Add Page to join your Facebook page in Business Manager.
On the next screen, you will need to click Add Page. Add an Account on Your Own. Choose your Facebook profile before clicking Add Page. The page has been added to Business Manager.
Select your Facebook profile and click Add Page.
The next step is to sign up for your Facebook Ad Account. On the Business Managers home screen select” Add Ad Account.
- Click on the button to add an Ad Account Click the Add Ad Account button.
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In this section, you can connect an existing ad account or start a new account.
Create an existing ad account or make a new account.
If you are creating a brand new advertising account, you should make sure to use your company name when you are asked to name the account. It is not visible publicly however it helps you and the employees you choose to add to the account understand the purpose of the account.
Make sure to use your company name when asked to create the account. Facebook advertising account.
Once you are done you can click Create an Ad Account and you will be able to establish the basis to begin advertising via Business Manager.
Manage Employee Access to Your Facebook Ads Account
The Business Settings feature in Facebook Business Manager will be the best tool to handle administrative tasks associated with Facebook ads, including changing your billing details and controlling access to employees. Since you have set up an account in your Business Manager account, this section is focused on granting employees access to your companys Facebook page as well as your ads account.
To begin, launch Business Manager and click the menu icon in the upper left corner to display the menu that is below. Click Business Settings.
Choose the Business Settings in the menu for Business Manager menu.
When you go to the Business Settings page, make sure that People is chosen under the heading Users to the left. On the right side, you will see those users added. If it is a brand-new account it will be your only user. To add a second user click the Add button on the upper right-hand corner of the People column.
Click on the Add button located in the upper right-hand corner of the People column.
It is when the Invite People dialogue box will appear that will guide you through the options you can select when you join someone on your account.
The first step is to type in your email for the individual you would like to include. Select whether you want to grant access to employees or administrators. It is generally recommended to grant Employee Access. This allows you to limit the number of pages users have access to and the actions they are allowed to perform.
Select whether to grant access to employees or administrators.
If you click Next, you will get a window that lets you grant access to your employee to any website that is connected to the Business Manager account.
When you grant employees access to your page, they are able to create posts that can be shared with your followers on your page as well as any person who is visiting your website. If you grant an employee access to your advertisement account, they are able to create and track ads using an interface on the backend for your page on Facebook.
This screen allows you to grant employees access to the webpage linked via Your Business Manager account.
After you have assigned access click the Invite button You will receive an acknowledgment that the invitation was delivered to your employees email.
Install the Facebook Pixel
To set up the fundamentals to set up the basic Facebook advertisement, you must install Facebook pixels on your website. Although Facebook pixels are not required they can provide significant benefits for advertisers.
A Pixel is a tracking tool that lets Facebook track people who have visited your website, create specific audiences for these visitors, and then show advertisements to those audiences. (These adverts are a kind of Retargeting.) It can also help to identify potential customers based on their similarities to the people who are on your site (also known as a lookalike crowd).
To start with the procedure of adding the Facebook pixel to your site start by opening the Business Manager then clicking the menu icon on the upper left-hand corner, then choosing the “Pictures” Pixels selection from the Measure and Report column.
Choose pixels from the Business Manager menu.
When the screen appears on the screen, select the Create the Pixel button. Before you start creating the pixel, be sure you have read and understood the rules for creating Facebook pixels. Check the name of the pixel then click on Create once at your ease.
Create a new name for your Facebook Pixel and then click to create
- Facebook takes a minute to make your pixel and displays the Install Your Pixel Code dialog box. Choose the method you want to implement your pixel. You have three options: using the tag manager manual, manually, or sending the code to an expert developer.
- In this case, you can select to select the Manually Install Code Yourself option. Code Yourself option. When you have clicked this option, scroll to find the pixel code that you can add to the header tag of your site. For copying the code select to select the Copy Code to clipboard button.
Click on the Copy Code for Clipboard button
The steps needed to insert the Facebook pixels to your site depend on the way you have set up your website. For instance, the method you add the pixel to WordPress-based websites differs from that for Wix-based websites.
Once you have installed the pixel on your website Scroll down to the end in the Install Pixel Code dialog box to determine if it works properly. Enter your website address and then click to click the Send Test Traffic button. If the test function No Activity Yet status does not display a change, you have a problem you must resolve and correct before you utilize the pixel to create advertising.
- If your Facebook pixels are working Click on the button Continue.
- Enter the URL of your website, then hit to Send Test Traffic button.
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On the next screen, you can create a tracking of events for every web page that the user goes to. Consider events as actions customers could take on your site. For instance, a client purchases something and later is directed to a thank you page. If you have set up a Purchase event pixel on the thank you page you will be able to differentiate people who made a purchase from visitors who are not casual visitors.
Making sure you have events set up like the purchase event, is crucial since you will be able to show specific ads to those who have purchased your products or services. Additionally, you could use lookalike audience audiences to attract prospective customers that match the same characteristics as your existing customers.
The options for events you can see on the Install Pixel Code dialog box are Generate Lead, Purchase, Complete Registration Add to Cart, and View Content. To view the code you copy and paste into an online page for tracking this event, simply click on the switch next to the event’s name.
For example, Here, you can are able to see the details for the Purchase event. For instance, here you can see the details that appear for the Purchase.
Make Copies of Your Purchase Occasion Code
Tips: If you are using Chrome or the Chrome internet browser, then you may install this Facebook Pixel Helper extension to check if your pixel is working and how it is used across other sites. This extension can find both event and general pixels on each website.
- Utilize Facebook Pixel Helper Extension to determine if your pixel is functioning.
- If your pixel is set up properly, you will observe activity similar to that of this instance from TJ Burgers.
- Facebook pixel activity.
Create Audiences to Target Users
Through the Audiences tool, you can design or save audience segments that you believe are relevant to your business.
For access to this application, launch the Business Manager then click on the menu icon in the upper left-hand corner, then select the Audiences option in the column titled Assets.
Click on Audiences to select them from the Facebook Business Manager menu.
When you first start your Audiences Tool, it asks what kind or audience type you prefer to develop such as a custom audience, a similar audience, or a saved audience.
When you first launch your Audiences Tool, it will ask you what kind of audience you would like to develop.
Custom audiences are built on the actions of customers who interact with your brand, like visiting your page. A lookalike audience makes use of artificial intelligence to construct audiences that closely resemble those you have been able to discern. This means that a lookalike audience is a group of people that resemble the audiences that you have made.
An audience saved is one made up of individuals who have certain traits and interests or even demographics. If you are a local company just beginning to explore Facebook advertising A saved audience could be a great option to get started with specific advertisements.
To save a person audience, simply click the Create a Saved Audience button. You will then assign your audience an identity that allows you to determine the people it is aimed at. Then, you will be able to choose the attributes you would like to add to your audience saved.
For example, if you are an established local business, you should make sure that you restrict your customers to those who live in the area. Based on the information you have about the distance customers travel to purchase at your store, You could even restrict that to a specific distance, like 10 miles.
You can set up location targeting to save your audience.
- Alongside your location, you can also focus on people who are part of a particular group of people or who have certain preferences and habits. There are options for these beneath the location targeting options and you can scroll down to locate them. For instance, if you have a restaurant that serves pizza you could target customers who love pizza. Simply enter “pizza” into the detailed targeted section.
- Additionally, you can use exclusions or a second feature to narrow your target audience.
- Utilize exclusions to limit your group of users.
- When you click on the button to create an audience, your audience is saved. Now you are able to choose which audience when creating Facebook ads.
Create a Facebook Ad From a Facebook Page Post
Now it is time to create the ad. Before proceeding you must be aware of the following: Facebook Ads Manager categorizes each campaign on three levels. At the top level, the category for the campaign will be chosen, and you can choose the purpose the goal you would like your ad to achieve.
Do you need more sales, more click leads, video views generated, or another? Then, you create an ad set and the ad.
- To get started, open Ads Manager.
- Select Ads Manager from the Facebook Business Manager menu.
- Click on the Campaigns tab, and select Create.
- Click Create under the Campaigns tab.
- You are now asked to select a goal. The marketing goals are broken into three parts: awareness (how many users can you reach to view your blog post) as well as attention (how many people could get interested in your product) and conversion (ultimately making people buy your products or services).
Select a campaign objective.
Selecting the best objective is contingent on your marketing plan. You have the option of choosing from a variety of methods, and it is left to you to figure out the best strategy for your company. The more costly the product or service you offer, the more trust you have to create with potential customers.
Once you have selected the objective of your campaign After deciding on your campaign objective, you design the advertisement created. In this stage, you select the target group you are targeting, then choose the best location (where your ads will appear on its advertising feature on Facebook) Set the budget, and then decide the time when your advertisement will be displayed.
If you want to select a crowd, choose an audience you have already built and saved or create and save the audience when you create the campaign.
Choose an Audience That You Have Previously Set up and Then Saved.
When you have selected an audience, click Edit Placements to view your options. These include various types of devices and options for Facebook, Instagram, and across the Facebook Audience Network (banner ads with associated websites). When you are putting up your first ads, you should target your Facebook News Feed. Later, you will have the opportunity to examine other options for your company.
Select Edit Placements to view the placement options available to you.
- Then, you determine how much you had like to spend on your ads production and the date you had like the advert to be seen. If you are not sure of what you should spend or how long you will create your advertisement, begin with a small budget of $30 and then run your ad for five days.
- When you click Continue, you will be able to create the actual advertisement that your customers will see when they browse through Facebook. If you have several Facebook pages, ensure that you choose the one that is related to the ad that you had like to display. When you are putting up your first advertisement make sure you select a post you have published previously on your Facebook page.
Select a post that you have posted on your page on Facebook.
- When you click Confirm to make your ad All the information you require can be found on the Ads Manager menu. The most effective way to grasp the various options is to go through every column the tabs are within.
- For example, In the Measure and Report column, you will find tools to aid in tracking your campaigns. The Assets column includes tools to build online catalogs, keep videos, and even separate your local businesses in case you own multiple sites.
- Explore the options on the Facebook Ads Manager menu.
- Are you looking for more similar to this? Explore Facebook Ads for Business!
Conclusion
Since internet-based marketing on the Internet continues to take a bite out of the profits of small businesses It is essential that small-scale business owners know the process of online marketing and how using social media marketing can aid their local company. Facebook advertising can be a complicated platform, but in order to start, it is best to concentrate on the basics to avoid becoming overwhelmed.
Begin by setting up your foundation and creating a basic audience, and then run ads based on an already-published article on your page on Facebook. This is the first step to giving you the fundamental knowledge you will need to learn more about the many choices and marketing techniques the platform provides.
Are you convinced? Have you thought about making Facebook ads for local businesses? What suggestions from this article do you want to consider? Let us know your thoughts via the comments.
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